The Story of white paper roll

Illy is Sydney based fashion photographer. 

When I move to Sydney 2012, I had just finished a photography internship in Singapore. I started doing product photography and slowly getting clients to shoot e-commerce and everyone at the time wants to shoot on white paper and I was going through white paper roll like there was no tomorrow. Just like that "White Paper Roll" was born. 

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Fast forward 10 year later, with deep understanding in studio lighting and natural light.